Get the pulse of your community in real time!  Get ahead of issues before they hit the media.

Market research, public opinion polling and media organizations have struggled with the changing currents in technology.  The public has shifted away from magazines, radio and broadcast television as the means of information consumption and moved to the Internet, iTunes and YouTube.  At the same time the public have moved off traditional services such as local telephone service in exchange for mobile and voice-over-IP technologies, such as Skype.  Email surveys and interactions are now being tagged as spam or ignored in people's email inboxes.  This leaves a number of demographic gaps in their research, up to this point largely focused on standard telephone and email surveys.  In particular, engaging and collecting information on the 18-30 year old demographic has proven difficult.  

Purple Forge offers a new and fresh approach to public opinion polling, providing both an entertaining and informative means of gathering public opinion, while hitting this hard to reach demographic.  Our Mood of the Nation application is an example of our capabilities, combining social networking, and polling with mobile reach to allow people anytime, anywhere to answer surveys.  By capturing demographic information about the people using the application, we are able to cross-reference the data collected across various anonymous demographic profiles of interest.  In using technology widely adopted by the 18-30 crowd, as well as the over 30 crowd, Purple Forge is also able to offer a balanced spectrum of opinion.     

Complete Online Survey Solutions

For market research, public opinion polling and media organizations looking for a complete online survey solution, Purple Forge offers a complete website services package, including website design or a port of your current website to an easy to update content management service, with integrated social networking, search engine optimization (SEO), and analytics to measure the success of the website.  Included in this, Purple Forge offers the our mobile application and survey services pre-plugged into the finished website, offering you a level of differentiation not offered through other website hosting services.    

Mobile Survey Applications Integrated with your Current  Website & Survey Services

For public research organizations who have already invested heavily into a modern website with web-based survey collection capabilities, but are still looking for an edge on the competition, Purple Forge can integrate our mobile survey application into your current website.  This allows you to leverage your current website investment, and integrates the latest in mobile survey technology to your roster of services.  

Custom Survey Solutions

Mood of the Nation is just one example of what Purple Forge can do.  Our demographic profile linked survey services can either be provided to your organization on a standalone basis, or integrated as a software-as-a-serivce (SaaS) offering into your current website.  We offer both web-plugin and mobile applications allowing you to place your survey to capture standard PC based users, or the on-the-go mobile connected crowd.  Contact us today for more information on what Purple Forge can do for your market research and public opinion polling needs.